Google needs a campaign that shows consumers that all smart speakers + assistants are not created equal, and that Google Home + Assistant is fundamentally different than anything else on the market.
Google needs a campaign that shows consumers that all smart speakers + assistants are not created equal, and that Google Home + Assistant is fundamentally different than anything else on the market.
People claim to be imperfect, even though they are in their own way, perfect.
They don´t know that perfection is a combination of strength and weakness.
Un-Perfection
Encourage people to be bold about their imperfections and celebrate real perfection.
By using several “-un” adjectives, both positive and negative, to create statements, that people can identify with.
CW: Patricia Argüelles
AD: Valentina Orjuela
