Google needs a campaign that shows consumers that all smart speakers + assistants are not created equal, and that Google Home + Assistant is fundamentally different than anything else on the market.
Google needs a campaign that shows consumers that all smart speakers + assistants are not created equal, and that Google Home + Assistant is fundamentally different than anything else on the market.
Create buzz for the upcoming web series Uneverything by Tracie Mae.
Inspired by the series title “Uneverything”, we will use several “-un” adjectives, both positive and negative, to create statements about who we are, that our audience can identify with. Encouraging them to join a new movement of perfect imperfection.
CW: Patricia Argüelles
AD: Valentina Orjuela
The audience will have the opportunity to interact with the campaign, through the website, by creating their personal statement and then sharing it on social media.
