THE CHALLENGE 

Promote Maytag dependability and power through the MLB sponsorship.

Think in any type of medium that will get people talking about Maytag.

THE IDEA

Maytag appliances will “participate” in the next MLB playoffs, as a fake new team.

Every appliance is going to play the role of each player, portraying each of their characteristics as if they were baseball skills.

TEAM

CW: Patricia Argüelles 

AD: Valentina Orjuela