Google needs a campaign that shows consumers that all smart speakers + assistants are not created equal, and that Google Home + Assistant is fundamentally different than anything else on the market.
Google needs a campaign that shows consumers that all smart speakers + assistants are not created equal, and that Google Home + Assistant is fundamentally different than anything else on the market.
THE CHALLENGE
Promote Maytag dependability and power through the MLB sponsorship.
Think in any type of medium that will get people talking about Maytag.
THE IDEA
Maytag appliances will “participate” in the next MLB playoffs, as a fake new team.
Every appliance is going to play the role of each player, portraying each of their characteristics as if they were baseball skills.
TEAM
CW: Patricia Argüelles
AD: Valentina Orjuela
