THE CHALLENGE 

Resurrect a brand/product that was popular between 1980 and 2000 with a brand recognition campaign targeting the 18-25 yo consumer.

THE BRAND 

JNCO JEANS "Judge None Choose One”

LA Clothing company specialized in boys' and men's jeans.

Brand recognition in the 1990s with its boys' ultra-wide straight legged denim jeans.

THE IDEA

Unlike the Rest. ​

Teens of the modern age aren’t rebellious or defiant because they don’t have to be.

They aren’t taking risks or going against the norm the way previous generations did.

That is why we are going to bring back the rebellious spirit of the 90s when streetwear was a “screw you” to the expectation to blend in.

TEAM

CW: Patricia Argüelles & Maidenly Pham

AD: Patricia Argüelles 

 1

Famous people bring back their JNCOs on Instagram.

                  #UnlikeTheRest

2

 Overtake Amazon homepage to increase recognition and sales.

3

Outdoor.

4

A day to commemorate the rebeles and the misfit spirits by creating a Doodle that will connect to JNCOs website.

5

Release the Anthem on the website and social media